Instructional Design Portfolio – One Central Location

For portfolio, keep it simple. Give people one spot to go check you out.

Have you ever been hammered by a business that tells you to connect with them on Twitter, LinkedIn, Facebook, and other forms of social media? I have worked for a few companies that do this.

The truth is only a few people will connect to a business on Facebook. Some may connect on LinkedIn, and others may only connect on Twitter. Many of us may not connect at all on social media, but we will use the company website.

So in this story, what is it that brings all the social media together? Why is the business bothering with all that stuff? Social marketing is really just a push and reminder, to keep the business in your mind so you will come to the business when you are ready to purchase.

If you are not yet ready to start a blog, your one spot could be your LinkedIn profile. LinkedIn allows you to make your profile public. You could simply add some projects to your profile, and expand your profile summary to include new keywords and descriptions of your future work path. I added my brand as my job title, connected several projects, and I created a special section in my LinkedIn profile to capture and highlight my volunteer work, regardless of which employer I work for today.

Although it is popular today for recruiters and job hunters, it is important to remember not everyone uses LinkedIn. Many of us create our own blog or website to give ourselves a central place to show our talents to other people. I do too.

I publish portfolio pieces in different platforms because it gives me flexibility in the tools I use and the target audience. Rather than tell people go here today; go here tomorrow, I bring all my  portfolio publishing together in my blog. Then I advertise that blog through my social media.

On my personal business card I have three things: my blog, my brand and my email address. That is it. I experimented with adding everything else, but it just cluttered the card and the message. Giving people one place to go and check you out is an easy thing for them and for you.

Advertisements

Conquering the Fear of Social Media

What does it take to convince the “forget it” crowd that social media has value?
Do you use Twitter, Facebook or Linked In?
How do you keep your image professional?
How does social media serve you?
Link to Find your Advocate

Conquering the Fear of Social Media – Find Your Advocate

Picture for finding your advocate - conquering the fear of social mediaAlert!  We have a social media gap!

Recently I attended a job hunting gathering in Hillsboro, Oregon at a local community college. Over sixty of us were gathered in a large lecture hall discussing Linked In.  One person asked if there were any new networking tools to use besides Linked In.  The leader had no suggestions.  I promptly suggested Facebook, Twitter and blogging.

The reaction was shockingly negative. As I turned to look around at the crowd, I saw frowns, shaking heads and grumbles.  At least 80% of the crowd was visibly upset and rejecting my suggestion.  The group leader quickly stated “Linked In is the only one that won’t get you in trouble.”

I consider this a very large social media gap since this meeting was being held in the middle of the Oregon Silicon Forest community.  Almost every open job for the job seeker involves making computer hardware or software.

So what do these terrified job seekers need to begin moving forward in social media?

The answer on page 2…